HomeBlogChange and TransformationThe importance of enlistment over conscription
The importance of enlistment over conscription
The success of a change program is directly linked to the degree to which the stakeholders support the change program. When stakeholders enlist themselves in a change program, they want to be there. They feel motivated by the cause, by the camaraderie, and they want to be part of the team. The mindset is one of success.
When stakeholders are told to participate in a change program, then their mindset is one of conscription. A conscript does not want to be there, and a conscript can be relied on to do the bare minimum to get by. In this minute I discuss these points and suggest actions that will cause stakeholders to enlist in the change program.
February 22, 2024 1 min read